Riverstone Heating & Plumbing

Google Business Profile Makeover · shortened example

1. Quick profile assessment

Illustrative starting point: the profile exists, has a few reviews and the correct contact details, but the description is generic, services are thin, photos are inconsistent and there is little recent activity.

Priority: improve clarity before chasing extra content. Make it obvious what the business does, the kinds of jobs it wants and the areas it genuinely serves.

2. Business description — before and after

Before

Local plumbing and heating company. Boiler repairs, servicing and bathrooms. Call for a quote.

Suggested rewrite

Riverstone Heating & Plumbing provides domestic heating and plumbing work for homeowners across the local area. Services include boiler servicing and repairs, radiator work, leak repairs, taps, toilets and general plumbing. We focus on tidy workmanship, clear explanations and practical recommendations, whether the job is a routine service or a smaller repair that needs sorting properly.

3. Categories and services

Category recommendation: choose the primary category that best matches the work the business most wants to be found for, then add only genuine secondary categories. For this fictional example we would verify Heating contractor as the likely primary choice and Plumber as a secondary category inside Google before applying it.

Suggested service list: boiler servicing · boiler repairs · central-heating fault finding · radiator replacement · leak repairs · tap repairs · toilet repairs · general domestic plumbing. Remove anything the business does not genuinely provide.

4. Four ready-to-post updates

Boiler service reminder

If your boiler has been working hard through winter, a routine service is a good chance to catch small issues before they become inconvenient. We carry out boiler servicing across the local area and can explain anything we find in plain English. Message us to ask about availability.

Radiator not heating evenly?

Cold spots, slow warm-up or one room lagging behind the rest can have several causes. We can check the system, explain the likely issue and recommend the sensible next step rather than replacing parts blindly.

Small plumbing jobs still matter

A dripping tap, slow leak or troublesome toilet can be easy to put off. We handle smaller plumbing repairs as well as heating work, so you do not have to wait for the problem to become a bigger one.

Show the work

Recent job: a tidy radiator replacement with pipework kept as unobtrusive as possible. Photos of real work help customers understand what to expect, so we would pair this post with a clear before-and-after image from an approved customer job.

5. Review-response style

The paid pack includes ten tailored response templates. A shortened sample:

Positive service review

Thanks for taking the time to leave this. We’re glad the visit was straightforward and that everything was explained clearly. We appreciate you choosing us.

Positive boiler review

Thank you for the kind feedback. It was a pleasure helping with the boiler service, and we’re pleased the appointment went smoothly.

Short five-star review

Thank you — we really appreciate the rating and your support.

Concern or complaint

Thanks for raising this. We’re sorry the experience did not meet expectations. Please contact us directly with the job details so we can understand what happened and respond properly.

6. Review-request messages

Simple version

Thanks again for choosing us. If you were happy with the work, would you mind leaving a short Google review? It genuinely helps a small local business. [review link]

After a completed job

Thanks for having us out today. If everything was left as you expected, we’d really appreciate an honest Google review when you have a minute. [review link]

7. Photo checklist

Clear exterior or van image that helps customers recognise the business
Real completed jobs with customer permission
Before-and-after pairs where the improvement is visually useful
Team-at-work images that look natural rather than staged
Replace dark, blurry or duplicated images

8. First-priority fixes

Priority	Action	Why
1	Rewrite description and check primary category	Clarifies the offer before adding more content.
2	Add genuine services	Makes the profile more useful to a customer comparing local firms.
3	Upload a small set of strong real-job photos	Builds confidence without relying on stock imagery.
4	Start a simple posting rhythm	Keeps useful recent information visible without creating a content treadmill.
5	Use consistent review requests and responses	Improves the customer-facing profile without manufacturing or incentivising reviews.

This business is fictional. The page is a shortened example of the style and level of specificity in the £59 pack; a purchased pack is written for the customer’s real profile and only recommends categories, services and claims that fit the business.

Send your profile link Back to the £59 service